DJLA Coaching – Executive, life, and health & wellness coaching with Daniel Ju

The "D.J." approach

A coach is a catalyst.

Coaching does not hand you a playbook. It builds your capacity to find your own. We enter an equal partnership and create the conditions for something to shift, in how you think, how you see a situation, or how you act.

The core discipline is inquiry: asking the questions that deepen your own learning rather than telling you what to do. A coach lives in the top-left of the graph, high on asking, low on telling.

Read: What is coaching? (BECI) ↗

Ask

HereCoachHigh ask · low tell

MentorHigh ask · high tell

SupporterLow ask · low tell

AdvisorLow ask · high tell

Tell

The process

A cycle we run together.

Coaching is not a one-off conversation. We move through a repeating loop that adapts as you grow and set new goals.

Goal setting & values

Check-in sessions

Goals evaluation

throughout

Accountability & commitments

throughout

Feedback & reflection

what's working, what's not

Transformation

Personal · Professional · Health & Well-being

Who coaching is for

Emerging leaders looking to make a strong impact

People navigating life or career changes

Experienced executives navigating a transition

Professionals experiencing burnout or other work-related stress

People looking to improve their health & wellness

Anyone looking to make positive change

FAQ

Common questions

What are the ground rules? (e.g. confidentiality)

You'll set the ground rules with me when we start, and we can refresh them any session as you see fit. The number one rule is confidentiality: what we discuss stays between us, and I work to hold a safe space grounded in openness, respect, and no judgment.

How many sessions, and in what format?

It depends on the structure we solidify together, but the package I usually recommend is 6 sessions over 6 months to work toward a larger, tangible goal. If you would rather start with one-off sessions, that is completely fine. Sessions are typically budgeted for an hour and run about 45 to 60 minutes.

Why is the first session free?

The first session is complimentary while I complete the practice hours required for my certifications. It's a low-pressure way to see if we're a good fit. Subsequent sessions start at $125/hour.

What if I want advice or mentoring instead?

A coach is committed to your ability to solve your own problems, so I won't simply tell you what I would do. I will, though, help you think through new approaches and practice how to ask others for advice or mentoring when that's what you need.

Complimentary while I train

Free coaching sessions for a limited time.

To fulfill my training requirements, I'm offering a limited number of complimentary sessions. You get real coaching; I get the practice hours.

Executive / Life Coaching → Health coaching · coming soon

One complimentary session per person; subsequent sessions start at $125/hour. Spots are limited while I complete my required hours.

Meet the coach "D.J."

Daniel Ju

Professional profile

For a decade I was the senior operating executive and first people leader at iRESTORE, a DTC eCommerce beauty and wellness brand, serving as the operating partner beside the founder as we scaled the business ~10x. I've led teams both large and intimate across marketing, HR and people, operations, and project management.

In my previous roles I've effectively been the Chief of Staff, coaching and mentoring the teams I oversee. I'm EOS-trained as a Traction Implementer, and I lead the leadership and pod meetings that keep everyone integrated around a strong, shared vision.

Personal side

I live in Downtown LA with my husband and our four cats: Tumi, Tako, Ellay, and DT. On weekends you'll usually find us out with friends, enjoying all the great food and drink the city has to offer, or home with the cats. To unwind, we love escaping to nearby spots like Las Vegas and Zion National Park, and we love international travel too. Next stops include Japan, Hong Kong, and Amsterdam and France!

Training & credentials

Trained in the craft of coaching.

I'm building a comprehensive approach to coaching: the tools I earned as a team integrator and people leader inside a growing company, fused with formal training in executive coaching and health and wellness coaching.

Coaching certifications: in progress

In training

Berkeley Executive Coaching Institute

Executive coaching · International Coaching Federation (ICF) Level 1 certification

In training

Duke Health & Well-Being

Health and well-being coaching certification for one-on-one & group coaching

Professional certifications

Certified

EOS Integrator / Implementer

The second-in-command operator seat in the Traction Entrepreneurial Operating System (EOS)